Music Journalism: Exploring The Press Kit and Independent Music With Allen Halas


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  • Host: Jay Franze
  • Co-Host: Jenny Wick
  • Guest: Allen Halas
  • Aired: June 21, 2023

In this episode of Franze and Friends, we dive into the vibrant world of independent music with special guest Allen Halas, a seasoned music writer, and content creator. With over 15 years of experience in the industry, Allen brings a wealth of knowledge and a unique perspective to the table.

Join us as we explore Allen’s journey from being a producer to becoming a prominent figure in the independent music scene. We’ll delve into his website, Breaking, And Entering, which has been a daily hub for discovering emerging artists since 2014. From covering renowned festivals like Lollapalooza and South By Southwest to unearthing hidden gems at intimate venues, Allen’s work showcases his passion for music discovery and promotion.

As a promoter and coordinator of Big Beat MKE, an innovative beat battle series in Milwaukee, Allen has played an instrumental role in fostering the local music community. We’ll discuss the challenges and triumphs of organizing such events and their impact on aspiring musicians.

Beyond his music-related endeavors, Allen is also a devoted Milwaukee Bucks fan. Discover his passion for the team as he shares insights from his weekly Bucks column on, offering a unique blend of sports and music coverage.

Tune in as we explore Allen’s multifaceted career, his experiences with television and radio appearances, and his unwavering dedication to championing independent music. Whether you’re an aspiring artist, a music enthusiast, or a Bucks fan seeking an engaging conversation, this episode promises to deliver a captivating blend of stories, insights, and inspiring anecdotes.

So grab your headphones, join Franze and Friends, and immerse yourself in independent music with Allen Halas as our guide. Get ready for an episode filled with the rhythm of creativity, the pulse of the local scene, and the synergy of music and fandom.

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