Podcast Growth Strategies


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  • Host: Jay Franze
  • Co-Host: Jenny Wick
  • Guest: Jason Cercone
  • Aired: May 3, 2023

In this episode of the Franze and Friends show, we are joined by special guest Jason Cercone, a renowned podcast strategist, to discuss the most effective strategies for growing your podcast audience.

We start the conversation by examining the importance of having clear goals and identifying your target audience. Jason emphasizes understanding your listeners’ interests and preferences and tailoring your content to meet their needs.

Next, we delve into the critical role of branding in podcast growth, exploring how to
create a consistent, memorable brand that resonates with your target audience.

We also talk about the importance of engagement in building a loyal following. Jason shares tips on increasing listener engagement through effective call-to-actions and
audience interaction.

As we move into the second half of the episode, we discuss the value of building an email list and gathering testimonials from satisfied listeners to showcase your
podcast’s credibility and quality.

Jason also provides valuable insights on leveraging industry events to network and promote your podcast and shares his thoughts on the benefits and challenges of podcast advertising.

Finally, we wrap up the conversation by highlighting the importance of consistency in
building and maintaining your podcast audience, discussing best practices for
creating a regular content schedule, and staying committed to your podcasting

Whether you’re just starting or looking to take your podcast to the next level, this
episode is packed with actionable insights and expert advice to help you grow
your audience and build a successful podcast brand. Tune in now to hear more
from Jason Cercone and the Franze and Friends show.

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