Beyond the Stage: Kelly Murray, Merchandise/VIP Manager


Kelly Murray: Merchandise / VIP Manager (Jason Bonham, The Happy Fits, Icon For Hire)

In this electrifying episode of The Jay Franze Show, we delve into the high-energy world of VIP experiences, and the art of merchandising with the exceptional Kelly Murray. As a Tour Merchandise/VIP Manager for renowned acts like Jason Bonham, The Happy Fits, Icon For Hire, Hoodie Allen, Apocalyptica, and Awake At Last, Kelly brings firsthand experience and insider stories.

Join host Jay Franze as he uncovers Kelly’s fascinating journey through the music industry, from her early days at The Masquerade and CID Entertainment/Future Beat to her pivotal role as a Production Assistant at Live Nation Entertainment. Kelly shares key moments, challenges, and triumphs from her diverse career, providing a rare glimpse into the behind-the-scenes magic that makes live concerts and VIP experiences unforgettable.

With a Bachelor’s Degree from the University of Minnesota in Public Relations and Advertising, Kelly has honed a unique skill set that bridges the gap between creative expression and strategic business acumen. Listeners can expect to gain invaluable insights into the intricacies of managing VIP programs, coordinating merchandise for top-tier artists, and the pivotal role of production assistants in shaping the live music experience.

From navigating the fast-paced demands of tours to fostering connections between artists and their dedicated fan bases, Kelly Murray’s expertise shines through, offering listeners a deeper understanding of the multifaceted world beyond the stage.

Show Information

  • Host: Jay Franze
  • Guest: Kelly Murray
  • Recorded: December 20, 2023


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