You don’t need another “branding expert.”
You need someone who’s actually done the work.
Jay Franze is a branding and development strategist with over 30 years of experience in the music industry, engineering projects for artists like Jerry Lee Lewis, Hank Williams, Jr., and Dolly Parton, and shows for names like Keith Urban, Phil Vassar, and The Wilkinsons.
He’s spent decades in studios, on the road, and in high-pressure environments where results matter, and that’s exactly how he approaches consulting.
No fluff. No theory. No wasted time.
Jay works with artists, musicians, and industry professionals who are serious about building something real, helping them clarify their brand, develop a strategy, and actually execute at a high level.
If you’re looking for hype, keep scrolling.
If you’re ready to level up, you’re in the right place.