In the latest episode of the Jay Franze Show, we delve into the journey of Ry Rivers, a rising star in the country music scene who recently made the significant decision to change his artist name from Ryan Adam to Ry Rivers. This transformation represents not only a rebranding effort but also a conscious shift towards embracing his true musical identity. Ry has long had an affinity for country music, and in discussing his decision to rebrand, he shares insights into how one’s name can influence an artist’s journey, especially for someone transitioning between genres. The name change is a footnote in a larger narrative about authenticity, representation, and understanding one’s own voice, which is vital in an industry where branding plays a pivotal role.

Ry provides an inside look into the challenges he faced during the rebranding process, including updating his social media handles, changing his music catalog on various digital streaming platforms, and even the legalities behind making such a move. These insights can be particularly useful for aspiring artists who often underestimate the complexity of rebranding. The conversation progresses into the vital topic of how artists today must assume roles that go beyond just creating music. With the landscape of the music industry evolving, it’s become essential for artists to treat themselves as brands—having a story that resonates with their audience, maintaining an engaged following, and effectively navigating social media.

One of the central themes discussed is the importance of storytelling in country music. Ry emphasizes that country music is ultimately about telling stories; this intrinsic quality is what draws listeners in. He reflects on his songwriting process, illustrating how he starts with experiences from his life and spins them into tales that can evoke emotion in his audience. Ry believes that the best songs resonate because they reflect personal experiences, struggles, or triumphs. The process of songwriting is much more than just melody and lyrics for him; it is an intimate dialogue between himself and the listeners, effectively painting pictures with words.

The episode also explores Ry’s experiences performing live and how those moments solidify his connection with audiences. He speaks about the evolution of his live performance skills, noting that practice and experience are crucial to developing stage presence and charisma. As someone who started performing in high school, he recounts how every gig offers a chance to grow and connect with fans directly. The conversation also veers into the importance of collaboration and the influence of various musicians on his work.

Interestingly, Ry offers thoughts on the role of social media in music promotion today. He touches on the saturation of the market, with thousands of songs being released daily, and offers actionable tips on how to stand out amid the noise. He suggests that artists should not shy away from promoting their music in creative ways, taking advantage of TikTok and Instagram to engage fans and build momentum around their songs.

In addition, Ry shares his insights into the music production process, including his recent experiences in Nashville, showcasing the trials and triumphs of creating his next single, “Kiss a Cowboy.” This behind-the-scenes view gives listeners a clear understanding of how much work goes into not just writing a song but ensuring its successful delivery to the audience.

Listeners are treated to his candid reflections on the music industry’s route filled with ups and downs—recognizing challenges, celebrating victories, and continuing to evolve as an artist.