About Jay Franze

Vice President at G4S – Author | Speaker | Coach, with a passion for leadership development. Leading people and teams to maximum potential through service innovation.

Andy Gesner, Video Promoter

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“People listen with their eyes.” This profound insight from Andy Gessner, owner and president of Hip Video Promo, sets the stage for a fascinating deep dive into the world of music video promotion and digital artist marketing. Drawing from his experience promoting over 4,800 music videos, Andy reveals how visual content has become the cornerstone of artist identity in today’s digital landscape.

The conversation explores the delicate art of creative storytelling in music videos, with Andy advising artists to envision their perfect visual by going “to a dark room, close your eyes, listen to the song the way we used to.” This approach helps artists translate their sonic vision into compelling visual narratives that connect with audiences on a deeper level. For independent artists concerned about limited budgets, Andy offers reassurance that smartphone-shot videos can find success on major platforms like MTV and BET Jams when paired with great music and authentic vision.

One of the most valuable takeaways is Andy’s “60-day grind” strategy for maintaining momentum through social media. He emphasizes the critical balance between music content and personality posts, noting that showing your human side transforms casual listeners into super fans. “Show folks that you’re a human person… a lot of people will like your music, but if you’re not afraid to show folks who is the real artist, they’re going to like you too.” This approach builds the thousand dedicated super fans that can sustain an artist’s career.

The episode also features fascinating behind-the-scenes stories, including Andy’s experience promoting Johnny Cash’s iconic “Hurt” video and his early work with Five Finger Death Punch. These anecdotes illustrate how recognizing potential and advocating persistently for artists can lead to career-defining moments in music marketing.

Whether you’re an independent artist looking to promote your music or simply curious about how the visual side of the music industry works, this conversation offers invaluable insights into creating authentic connections with audiences in today’s digital landscape. What music marketing strategies are you implementing to build your super fan community?

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Brooks & Dunn Nominated for Duo of the Year, Favorite Male Vocalist of All Time, and More – Music News / Reviews / Interviews

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“Who is the greatest female vocalist of all time?” This seemingly simple question ignites a passionate, tournament-style debate between hosts Jay and Tiffany as they evaluate vocal legends across genres and generations. From Whitney Houston’s power to Celine Dion’s sophistication, from Ann Wilson’s rock prowess to Pat Benatar’s versatility, the hosts and audience construct an impromptu bracket to crown an ultimate vocal champion.

Between spirited arguments for their favorites, Jay shares a heartwarming story about taking his young daughter backstage at a Brooks & Dunn concert, where she experienced the magic behind the spectacle – sitting at the drum kit, watching sound checks, and meeting studio musicians who rarely get the spotlight. This behind-the-curtain glimpse exemplifies the show’s unique insider perspective on the entertainment industry.

The conversation weaves through current music news, including detailed CMA Award predictions and analysis of Morgan Wallen’s controversial Saturday Night Live exit. Jay and Tiffany offer entertaining takes on Post Malone’s country crossover success and Carrie Underwood’s Vegas residency milestone, balancing industry knowledge with their trademark humor.

The episode culminates in a final vocal showdown that might surprise you, reminding listeners why human voices connect with us on such a profound level. Whether you’re a music industry professional or simply a passionate fan, this episode delivers both entertainment and unexpected insights into what makes a voice truly unforgettable.

Want to join the conversation? Connect with us at jayfranzycom and let us know who YOU think deserves the vocal crown!

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Becoming Fabian: Matt Drago’s Breakthrough Role

In a revealing conversation on The Jay Franze Show, actor Matt Drago takes listeners behind the curtain of his breakthrough role in “Somewhere in Montana,” offering profound insights into the actor’s journey and creative process.

Drago’s approach to character development showcases the depth that method acting requires. For his role as Fabian, Drago fully immersed himself in a two-year process, losing 25 pounds and allowing his personality to merge with the character. “I went a full method approach for this one,” he explains. This dedication extends to creating character journals, voice memos, and personalized playlists that help him inhabit his roles completely. Rather than simply memorizing lines, he over-memorizes them without over-rehearsing, allowing for authentic moments with co-stars like Graham McTavish and Michelle Hurd.

The conversation reveals how Drago’s background in martial arts has significantly influenced his acting discipline. Practicing Okinawan Shorin-ryu karate since childhood under his father’s guidance, Drago credits this practice with teaching him self-discipline, centeredness, and focus—tools that prove invaluable in his acting career. This disciplined approach helped him remain balanced during pivotal professional moments, including the life-changing phone call offering him the role in “Somewhere in Montana.”

Particularly moving was Drago’s recounting of how he secured the role—through a connection he had helped earlier in his career. Having assisted a fellow artist in connecting with his agent years before, that same person later recommended Drago for the role of Fabian. This full-circle moment highlights the importance of supporting fellow artists and the unexpected ways such generosity can return. As Drago puts it, “Sometimes you don’t even know why you’re granted a role until you’re in it.”

The interview also explores the value of mentorship in artistic development. Drago speaks warmly of the guidance he received from established actors on set, particularly Graham McTavish and Michelle Hurd, who became not just colleagues but mentors. One powerful moment came when Michelle told him, “Matt, you are an actor, don’t forget that”—words that affirmed his identity during moments of doubt. This mentorship aspect speaks to the supportive community that can develop in artistic environments, despite the competitive nature of the industry.

Throughout the conversation, Drago emphasizes the collaborative nature of filmmaking, repeatedly acknowledging the crucial role of crew members. “Crews are what make films great,” he asserts, highlighting specific instances where crew ingenuity transformed challenges into creative opportunities. This perspective reveals Drago’s humility and appreciation for every aspect of the filmmaking process, not just the parts that put actors in the spotlight.