“People listen with their eyes.” This profound insight from Andy Gessner, owner and president of Hip Video Promo, sets the stage for a fascinating deep dive into the world of music video promotion and digital artist marketing. Drawing from his experience promoting over 4,800 music videos, Andy reveals how visual content has become the cornerstone of artist identity in today’s digital landscape.

The conversation explores the delicate art of creative storytelling in music videos, with Andy advising artists to envision their perfect visual by going “to a dark room, close your eyes, listen to the song the way we used to.” This approach helps artists translate their sonic vision into compelling visual narratives that connect with audiences on a deeper level. For independent artists concerned about limited budgets, Andy offers reassurance that smartphone-shot videos can find success on major platforms like MTV and BET Jams when paired with great music and authentic vision.

One of the most valuable takeaways is Andy’s “60-day grind” strategy for maintaining momentum through social media. He emphasizes the critical balance between music content and personality posts, noting that showing your human side transforms casual listeners into super fans. “Show folks that you’re a human person… a lot of people will like your music, but if you’re not afraid to show folks who is the real artist, they’re going to like you too.” This approach builds the thousand dedicated super fans that can sustain an artist’s career.

The episode also features fascinating behind-the-scenes stories, including Andy’s experience promoting Johnny Cash’s iconic “Hurt” video and his early work with Five Finger Death Punch. These anecdotes illustrate how recognizing potential and advocating persistently for artists can lead to career-defining moments in music marketing.

Whether you’re an independent artist looking to promote your music or simply curious about how the visual side of the music industry works, this conversation offers invaluable insights into creating authentic connections with audiences in today’s digital landscape. What music marketing strategies are you implementing to build your super fan community?

Links

• Jay Franze: https://JayFranze.com
• HIP Video Promo: https://www.hipvideopromo.com/

John Mlynczak, President and CEO of NAMM, takes us on an inspiring journey from his beginnings as a band kid to becoming a pivotal figure in the music industry. Through a rich tapestry of personal stories, John reveals how his time as a gigging musician, his experiences at PreSonus Audio, and his background in music education shaped his path to leadership. Expect to uncover the amusing, like gigs that required only black socks, alongside the pivotal, as John shares insights into how passion and education intertwine to forge a successful career in music.

Join us as we explore the fascinating intersection of formal education and real-world experience within the music industry. John’s career path is likened to navigating a rock wall, where adaptability and a willingness to learn anew are crucial. You’ll hear how improvisation and preparation, akin to performing jazz or classical music, play a vital role in transforming a musical background into a thriving business endeavor. The episode emphasizes the enduring value of education as a foundation for lifelong learning and passion discovery.

The latter part of our conversation delves into leadership lessons inspired by music, crucial for thriving in large organizations like NAMM. John discusses the essential role of building a shared vision and strategic planning to align objectives across departments. We also touch on the challenges and innovations in organizing large-scale events like the NAMM Show, spotlighting how AI is revolutionizing the music industry experience. Whether you’re interested in leadership, strategic planning, or the future of music, this episode offers invaluable insights from a leader driven by a genuine passion for music and education.

Links

• Jay Franze: https://JayFranze.com
• NAMM: https://www.namm.org/

Unlock the secrets of the entertainment industry with Josh Lastine, managing partner of Lastine Entertainment Law, on The Jay Franze Show. Ever wondered what goes into crafting the perfect contract for TV, film, or even NFTs? Josh breaks it all down, offering an insider’s perspective on the complex world of entertainment deals. From his vast experience working with studios, production companies, and individual talents like actors and musicians, Josh provides invaluable insights into the intricacies of transactional law, making this episode a treasure trove of knowledge for anyone interested in the behind-the-scenes of entertainment contracts.

Discover the pivotal roles managers play at the onset of an artist’s career and the financial stakes involved. Josh delves into the nuances of these relationships, emphasizing trust and clarity, and the challenges surrounding advances and recoupable funds. We also explore the evolving landscape of the industry, examining 360 deals and the strategic moves artists need to make to climb from entry-level gigs to top-tier contracts. Whether you’re an aspiring artist or a seasoned professional, this episode offers a roadmap to navigating the often-turbulent waters of entertainment contracts.

Concluding with a heartfelt segment, Josh shares personal stories and experiences that highlight the importance of understanding recoupment clauses and managing multiple revenue streams effectively. Keith Sensing joins the conversation, adding depth and perspective, making for a memorable and engaging discussion. Don’t miss this chance to gain profound insights from an industry expert, and be sure to check out all the relevant links and details at jayfranze.com/episode84. Tune in next week for another captivating episode of The Jay Franze Show!

Links

• Jay Franze: https://JayFranze.com
• Lastine Entertainment Law: https://lastineentertainmentlaw.com/